my projects in code, media, and code × media
sohan's newsletter (nyu edition) new york, ny
jun 2025 – present
documenting my learnings as a student at nyu in new york city, building projects at the intersection of the creator economy, technology, and business, while meeting incredible people along the way
navigating grad school applications : youtube new york, ny
nov 2024 – jun 2025
led user research with 80+ incoming us grad students to identify their application pain points; launched a 16-part youtube series resulting in 40,000+ views, 1,025+ subscribers, and 1,600+ watch hours within 25 weeks, alongside 100+ signups for my cold email template to help students land on-campus jobs. owned the entire pipeline from content strategy, writing, and editing to design, marketing, and distribution
ideaping : voice-to-idea ai tool for creators new york, ny
mar 2025 – apr 2025
a graded course project from my design innovation with ai & ml class (spring 2025) at nyu under professor graham dove, where i designed a voice-to-text ai tool for creators and refined it over four weeks through iterative application of product systems thinking frameworks. later selected as a top-20 team (out of 150+ applicants) for nyu entrepreneurship cell’s summer 2025 startup bootcamp.
how fast startups hit $1M arr : trajectories of ai vs non-ai companies new york, ny
feb 2025 – mar 2025
an independent research project inspired by my design strategies coursework (fall 2024) and lenny rachitsky’s #1 business newsletter on substack with 1m+ subscribers (whom i cold-emailed for guidance on this project!), where i analyzed 70+ ai and non-ai startups over 25+ years across three parameters: founding year, launch year, and time to $1m arr, mapping 30 with public data into a detailed report and visual chart to uncover patterns and insights
market oppportunity analysis : ai video marketing in real estate new york, ny
aug 2024 – sep 2024
an independent market analysis project evaluating the us real estate market opportunity for ai tools in video marketing, combining public data, industry reports, and 10+ user interviews into a sam/tam analysis based on my nyu design strategies coursework (fall 2024) and 4+ years of experience as a content creator
sohan's newsletter (undergrad edition) pune, india
aug 2021 – may 2023
started in freshman year to share insights from books, podcasts, and personal experiences, later evolving into a weekly student-focused newsletter. paused in senior year due to academic commitments. published 50 editions, reached 12k+ reads, 175+ subscribers, and 120k+ linkedin impressions within 36 months